For‑Profit Tech Company
Seeders SAS
SaaS fees + platform services
What if the next gaming revolution wasn’t just about winning, but also about giving?
Turning gaming into real world impact, instantly, seamlessly, natively and at scale.
Company
Seeders is building the infrastructure where playing games creates impact. Our platform aims to become the Stripe of Giving for the Gaming industry.
We align the incentives of studios, players, brands, and NGOs into a four‑sided ecosystem designed to become the category‑defining platform for in‑game giving.
We empower players to become philanthropists through play, enable studios and brands to embed giving, purpose, and ESG directly into games, and help NGOs reach new generations.
Yet Seeders is not charity dressed as tech, it is a commercial engine, a long‑term infrastructure that turns charity into a business model and creates impact as a natural outcome.
By building this platform, Seeders is creating a new category at the intersection of Gaming, Tech, and ESG with one unbending promise: transform virtual actions and purchases into real world impact.
Where gaming, generosity, and compliance converge.
Seeders Ecosystem solves these problems by creating the first infrastructure for embedded giving in any video games. Generosity becomes simple without leaving your favorite game.
For‑Profit Tech Company
SaaS fees + platform services
Non‑Profit
The ethical engine behind the infrastructure
90% of every donation reaches the cause.
Seeders has established its legal, technical, and business foundations, defined a clear API roadmap, secured early partner interest, and is entering the execution phase with a focused pilot strategy to generate real usage and engagement data.
Global Impact
We provide the infrastructure. Studios plug in. Players create impact.
17% have donated while gaming 67% say they would, if it was simple
That gap isn’t apathy. It’s friction. Donations in gaming are rare, inconsistent, and almost always tied to one‑off community events outside the game itself.
There is no turnkey solution. Building in‑house means navigating KYC/AML compliance, payment routing, tax receipts, auditability, and ESG reporting from scratch. The cost and risk are prohibitive for all but the largest publishers — and even they don’t do it.
Traditional face‑to‑face donor acquisition costs €60–120 per donor. The marginal cost of reaching a gamer in‑platform is €0.10–0.50. That gap represents an enormous untapped channel; NGOs currently have no native way to access.
€12B was spent on gaming marketing in 2024. Yet brands cannot activate purpose‑driven campaigns with real‑time impact tracking across titles. ESG activations remain shallow, anecdotal, and hard to audit.
73% of Gen Z players want brands to take social stands (Deloitte, 2024) — and the EU’s CSRD now makes audited ESG reporting mandatory for large companies.
Gaming is the world’s most powerful engagement engine with 3.4 billion players; yet it remains disconnected from impact. Players want to give, but no universal system exists.
$1.2B+ was raised through gaming charity campaigns between 2010 and 2024; yet every campaign was built from scratch, then abandoned or remained one‑off. Seeders makes giving permanent, replicable and frictionless.
Seeders is the first project to bridge them natively. We are building the Stripe of Giving for the gaming industry, that allows generosity to flow as naturally as gameplay, seamlessly, transparently, and at scale. MVP in progress — due date mid‑July 2026.
Players, studios, NGOs, and brands all have aligned incentives — but there is no compliant, scalable “giving rail” embedded in games. So giving remains one‑off, expensive, and impossible to repeat at scale.
Seeders is that rail: the first always‑on, engine‑native infrastructure that turns in‑game actions into verified real world impact.
Every euro is traced from the player’s action to the NGO’s receipt. Impact is measured, not promised:
Seeders API
Every game. Every action. Every cause. One API. The infrastructure where generosity becomes simple.
Seeders’ Giving Infrastructure can natively link any in‑game event or purchase (level win, item buy, quest completion) to a donation.
One lightweight API, all major platforms — mobile, PC, console — with tailored SDKs for Unity and Unreal. Integration in days, not months.
Automatically prompt players to round up in‑game purchases with €1 or €5 donated to NGOs. High conversion, low friction: giving becomes effortless — one‑click to create immediate impact via our partner NGOs.
Studios tag virtual items (skins, emotes, weapons) where a fixed % of revenue auto‑routes to specific NGO.
Time‑limited, multi‑studio events where players collectively raise funds for real world causes through donations, round‑ups, impact items, or in‑game currency conversions. Brands amplify the impact by matching contributions or sponsoring milestones, turning gameplay into measurable, ESG‑aligned social impact.
Drive grassroots momentum. Sponsored Giving scales it. Sponsored giving is what happens when a brand doesn’t just contribute to the event, but contributes on behalf of players’ actions. This always‑on ESG layer replaces ads with purpose‑driven content, generating recurring sponsorship revenue, measurable ESG impact, and sustained player engagement: players engage, brands fund impact.
Premium reporting module that enables studios and brands to convert in‑game impact into audit‑ready ESG / CSRD compliant documentation, including full traceability, impact verification, SDG mapping, and exportable board‑level reports.
Verified routing, auditable by default.
Seeders helps studios reach higher monetization, generate impact and gain stronger brand reputation. Brands activate ESG and purpose‑driven marketing with real impact metrics. NGOs benefit from a new distribution channel for philanthropy.
Seeders integrates seamlessly into any game via a lightweight API and tailored SDKs. Specific in‑game actions, like completing a mission or winning a challenge, can instantly trigger a donation or sponsor activation, without disrupting gameplay.
Players contribute effortlessly, studios unlock new ESG‑aligned value, brands activate purpose‑driven campaigns and ESG benefits, and NGOs receive transparent, traceable funds, all in real time. Seeders turns gameplay into measurable global impact.
Contact us
The Team
Operators, builders, and impact leaders united by a shared conviction that gaming can change the world.
Visionary Founder & Impact Architect
Co‑founder, CEO
The Soul of Giving of the Endowment Fund
Co‑founder, Chief Impact Officer
Talent Recruiter & Inspirational Leader
Co‑founder, Chief Operating Officer
Global Impact Entrepreneur
Founder, Impact Investor & Strategic Partner, Financial advisor & facilitator — Head of Mingenta Family Office
Our Technical Conductor for scaling the API
Chief Technical Officer and associate — ex‑Ubisoft CTO
Full‑stack engineer
Proven Commercial Leader
Commercial Director
Advisor and NGO expert
NGO / Foundation Partner — CEO Cause à Effet, French leader of recruiting donors on face to face
Global Impact
By the end of 2027, we aim to reach 15 studios live, 10 NGOs funded, €500K/month routed to causes.
That’s the proof of concept that validates Seeders’ Giving Infrastructure model. That’s what this round buys.
By 2030, 120 studios, 37M users and €65M routed to NGOs every year.
We are opening the seed round to a small group of aligned partners and raising €1.5M to build a production‑grade API focused on 4 core features with proven conversion patterns and validate unit economics before scaling.
We invite you to be part of the first infrastructure of purpose‑driven gaming: a long‑term, strategic asset.
Full deck & additional information available upon request.
Contact usFAQ
Seeders is the giving platform for the gaming industry: an API that natively links any in‑game event or purchase to a real‑world donation routed to verified NGOs. 90% of every donation reaches the cause.
A player’s action triggers the Seeders API; the impact is verified, funds are routed to the Seeders Endowment Fund, the NGO gets funded, and everything appears in real‑time dashboards — securely routed via Stripe, with KYC/AML compliance built in.
One lightweight API with tailored SDKs for Unity and Unreal, on mobile, PC and console. Integration takes days, not months: Impact Round‑Up, Solidarity Items, Charity Challenges and more.
90%: €0.90 per €1 donated goes to NGO projects, €0.05 to fund governance, audit and compliance, €0.05 to platform operations.
Verified, not declared: every euro is traced from the player’s action to the NGO’s receipt, mapped to the UN Sustainable Development Goals, with quarterly independently audited reporting.
Purpose‑driven campaigns with real impact metrics: sponsored giving on behalf of players’ actions, and audit‑ready ESG / CSRD compliant dashboards.
News
Partnership
Seeders has signed a letter of intent with Cause à Effet, France’s leader in face‑to‑face donor recruitment, opening access to 30 leading NGOs for its giving infrastructure.
Product
The first version of the Seeders Giving API is being built around 4 core features with proven conversion patterns — due mid‑July 2026, ahead of the first studio pilots.
Media
Discover the official trailer of our game prototype — nine causes, one gameplay. Watch it on the site.
Contacts
Co‑founder, CEO
+33 (0)6 07 45 26 42 john@seeders.onlineCo‑founder, Chief Impact Officer
+33 (0)6 95 14 90 80 olivia@seeders.onlineCo‑founder, Chief Operating Officer
+33 (0)6 35 88 60 52 guillaume@seeders.online